The role of digital media and digital literacy in non-formal health education
DOI:
https://doi.org/10.14244/198271993761Keywords:
Non-formal education, Health education, Health policy.Abstract
Digital health literacy involves the individual's ability to effectively interpret, evaluate and use health information obtained through digital media, enabling them to make decisions and have greater autonomy over their health. Considering the increasing use of digital media as a source of health information for the population, the present study aimed to evaluate the digital health literacy level of individuals who use social media. The study was conducted with a sample of 423 individuals using a digital questionnaire to obtain socioeconomic data, and the eHealth literacy scale (eHeals) instrument was used to assess the level of digital health literacy. The results indicated that higher levels of education and income correlate with higher levels of digital health literacy. The biological determinants of age and gender did not correlate with digital literacy. It is concluded that government strategies that seek to use social media such as Facebook, Instagram and Twiter as an alternative to non-formal health education should consider that the success of these strategies depends on first investing in the formal education of the population.
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